Lawyer Marketing on Google to Evolve in 2012— Again
, Posted on the Harvard Business Review blog, Google is on the verge of making a quantum shift in how websites will have to market themselves in 2012.
Over the past year it seems that search engine results pages have presented a varying and continually changing look, including changes to Google Places and also the addition of site links in the search results. The Google Panda update, back in February ‘11, also altered the landscape by increasing the focus on high quality, fresh relevant content, which has always been part of SEO best practices. Although attorney websites along with others that already focused on providing a great user experience and relevant content were minimally affected, the update was noteworthy in that it provided a reminder that Google is constantly in flux.
According to this article, Google is changing again and has come up with a “new method for websites to structure data,” so its spiders can more easily access the information. This method is structured around the inclusion of schema , or html tags, used to markup web pages that are recognized by all three of the top search engines. Google, Yahoo and Bing all rely on this mark up code to provide the best possible results for user queries. Using the common vocabulary provided by the search engines offers the best chance to get the most bang for your buck when it comes to web marketing.
Stoskopf added that the study was as robust as can possibly be done because the researchers had access to the red wolf database which includes a complete pedigree of every wild red wolf that has inhabited the recovery area.
The industry also set up a national database where tracks were asked, but not required, to report injuries with the promise of confidentiality. So far, the response to these reform measures has fallen short. Fifty-five tracks pledged that they would