Integration the easy way?
20.05.12
In L&L4, L&L announced the formation in Belgium of Hybrid Software NV, the European subsidiary of the successful American company of the same name. Hybrid Software offers ‘integration as you’ve never seen it before’, according to Jan Ruysschaert, managing director of the new venture. With thirty years working in the pre-press/software arena, he should know an exciting development when he sees it.
‘Since its creation in 2007 Hybrid Software has built up a customer base in North America of around 150 printers for its Order Lifecycle Management concept, which turns on its head conventional thinking about how to integrate existing pre-press equipment and workflows with MIS systems and job ticketing,’ says Ruysschaert. ‘JDF is often not practical in these situations, while custom integration methods are generally too expensive for many printers.’
With a stand at LabelExpo Europe, Hybrid Software initially has its European sights set firmly on the label market, although its products are suitable for a wide range of print sectors, from packaging and inkjet to digital, screen and conventional offset. There are certainly users in almost every print-related field imaginable across the water. Development work will remain in America while Hybrid Software NV will concentrate on sales and service in Europe, Eastern Europe and Latin America.
Source: Labels and Labeling