Accessibility Driving Demand for Content According to Deloitte's "State of the ...
20.05.12
/PRNewswire/ -- The proliferation of devices is increasing access to content, which recent data suggest is driving more consumption. Released today, Deloitte's sixth edition "
State of the Media Democracy " survey reveals that the introduction of new platforms has led to increases in the consumption of movies and books.
Deloitte's State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States, revealing significant trends including increased access to content driving consumption, smartphones continuing to challenge other devices, and the role of DVRs in preserving consumers' cable and satellite television subscriptions.
Accessibility Drives Demand
Access to content is increasing American media consumption. Movies are available on a wider array of platforms – home TV via cable, satellite, DVD, pay-per-view and Internet, and online via streaming/downloading to a personal computer, gaming console, smartphone or tablet. As recently as 2009, only 28 percent of Americans reported streaming a movie; today, 42 percent report streaming.
Source: Sacramento Bee