Disney-Comcast Strike Broad Cross-Platform Content Deal
20.05.12
The sprawling deal covers 70 services, including cable networks, retransmission consent for seven ABC O&Os, the launch of Disney Junior on Comcast and more. The Disney, Disney XD and ABC Family licnesing deal expired at the end of last year; the two companies decided to roll that up into a bigger deal.
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So what does it mean for consumers? Those who already pay for Comcast will get access to more programming in more ways (depending on the subscription level)—and, they probably will pay more over the life of the deal to get it. Those who don’t want to pay for cable and the kind of expanded exclusive digital access now being included in deals will face the kind of situation I outlined a few days ago: more access for paid users means less for those relying on the free part of freemium.
They’ll have more options through the set-top as well as online or mobile devices and tablets. At this point, more ABC content has been available on demand through Hulu.com or ABC.com then on TV. ABC, ABC Family and Disney all will have expanded on demand access, including full seasons for some shows—the kind of move that can keep fans interested and engaged.
Source: paidContent.org