Readability tools break digital advertising. How to adapt?
23.05.12
But digital media audiences have new and better tools for avoiding ads—and those tools are getting more creative and popular all the time, and new ones keep emerging. Given the generally poor quality, relevance, and value of most advertising (especially ads delivered via online advertising networks), who can blame people for using what are, directly or indirectly, ad-avoidance tools?
Readability tools
From third-party services like Instapaper , Readability and ReadItLater (which have been around for years) to the Reader view feature built into Apple’s mobile Safari browser, web and mobile users have easy access to tools that improve readability.
Specifically, these tools strip out from the displayed web page almost everything except the headline and body content, and format into a one-column presentation especially friendly to mobile devices. They also can combine multi-page stories (often split up to increase pageview counts and ad impressions) into
Source: Knight Digital Media Center (blog)